Air Canada has traditionally greeted its passengers with an introduction that includes the words “ladies and gentlemen.” However, in an attempt to be more inclusive, the airline will no longer be using the term “ladies and gentlemen.” Instead, the new standard Air Canada greeting will use the more neutral “everyone.”
“We will be amending our onboard announcements to modernize them and remove specific references to gender,” Air Canada said in an email to CTV News, “We work hard to make sure all employees feel like valued members of the Air Canada family, while ensuring our customers are comfortable and respected when they choose to travel with us.”
Air Canada’s new greeting protocol was announced in a company-wide email to employees, according to Simple Flying. “We want to ensure an inclusive space for everyone, including those who identify with gender X,” the email said, according to a report from La Presse, “The change will be reflected in the transmission of the Onboard Announcement Manual as part of our commitment to respect gender identity, diversity and inclusion.”
Air Canada’s new policy follows the examples of other airlines that have taken similar measures, including Air Italy and several American airlines including JetBlue, United, and Southwest, according to Simple Flying.
— CTV News (@CTVNews) October 13, 2019
Reactions on Twitter have been mixed, with a seemingly large number of users responding negatively to the change in policy.
“Jesus Christ 🙄. The wokening of corporate Canada continues. We must rebuild our society so the fringe of the fringe of the fringe can have their demands met,” wrote @BdgBill. “Come on Ladies and Gentlemen of Air Canada, stop caving in to the PC activists!” wrote @DavidMarkSavag1. The negative outpour did not stop there.
Jesus Christ 🙄. The wokening of corporate Canada continues. We must rebuild our society so the fringe of the fringe of the fringe can have their demands met. "Happy winter celebration period to all of the citizen units."https://t.co/pJcyDGdSua
— Bill Binns (@BdgBill) October 14, 2019
Come on Ladies and Gentlemen of Air Canada, stop caving in to the PC activists!
— Mark Savage (@DavidMarkSavag1) October 14, 2019
OMG Really ! Who could possibly be offended by an announcement starting with “Ladies and Gentlemen” ? If anyone is offended by this, then I’m offended by being referred to as “Everyone”.
While I applaud Air Canada for being inclusive, this is just a little bit too much.
— Roger Clement (@1_Roger_That) October 14, 2019
And a big loss for the 99% of people who like being called ladies or gentlemen. https://t.co/7me1wAs4mj
— Piers Morgan (@piersmorgan) October 13, 2019
Despite the reactions from people who did not agree with the decision, there were also people tweeting their support for the new policy at Air Canada
“Also today, my parents asked me what “queer” and “non-binary” meant. Change is real, and it is slow, but we’re on the #pride side of history,” wrote @dudboi. Twitter user @robertwallaceca offered a more succinct tweet of support, writing, “This is great news. Thank you @AirCanada.”
— Joel Kang (@dudboi) October 14, 2019
— Robert Wallace 🇨🇦 🏳️🌈 (@robertwallaceca) October 14, 2019
— Dr. Kristopher Wells (@KristopherWells) October 14, 2019
Air Canada’s move follows legislation in Canada that has allowed people to mark their gender as ‘X’ on government forms like birth certificates and passports.