Hong Kong (5/12). Rioters in Hong Kong adopted Greenpeace tactics and produced a parody about the Hong Kong police. A similar campaign was made by Greenpeace targeting Shell. Whereas the Shell campaign was a paid advertisement by Greenpeace, the use of LEGO, a trademarked product used by Hong Kong rioters weaponizing the renowned toys is a new twist to an old tactic. The portrayal of the violent campaigns in Hong Kong as a noble cause fails to convince.
The video overshadows reality. The rioters in Hong Kong destroyed public transportation, occupied, destroyed universities and converted the learning institutions to bomb factories.
The fight for freedom is causing a backlash in the public domain. Although widespread condemnation against the former extraction treaty exist the protesters are in a quagmire. Despite the local election were overwhelmingly won by the opposition the new legislators next step is aimed at the legislative council.
— @Dystopia – Fight for #HKautonomy🖐🏻 (@Dystopia992) December 5, 2019
The videos are just a new version of an ongoing battle over the public narrative. The Hong Kong administration, both civilian and the police have lost the narrative. Denying the administration the credibility the ‘never surrender’ message from Carrie Lam is getting no endorsement.
The Hong Kong authorities flunk the emotional attraction to their cause. Robotic, inflexible, colonial sounding messages are legally right but the public tunes out. The propaganda war to influence Hong Kongers are waged at least since 2015.
After the Umbrella Revolution failed to achieve any change the radicals begun to devise the public message of hate, falsehood and paranoia. In late November the CGTN interview, representing the mainland message provided some insight in the fears of young protesters.
Fear of arrests, “dirty everywhere” and similar narrow views shows both China and the SAR administration failed to recognize the under current of public sentiment in Hong Kong. Many returning from the mainland indicate a mood changer in China reporting of extreme surveillance and suppression.
The riots in Hong Kong are only an amplification of these fears.
The use of a Lego campaign is new in Hong Kong but not new in the world of global activists. Greenpeace the originator of this type of campaigns is the template for Glory to Hong Kong the Lego video clip. Its effectiveness is yet to be seen.
Greenpeace has used the Lego video clip to force Lego to cancel the business relationship between Lego and Shell. It worked. However many in the advertising industry expressed concern about the politicization using a product like Lego for political purposes.
It is yet to be seen how the new campaign in Hong Kong takes a hold. But this war is waged by any means, even if it means LEGO a harmless tool for children is weaponized for political purposes.